business mindset – Sarah Faith

what no one told me first…

June 19, 2025 by Sarah Faith

business, business mindset, christian, christian life, confidence building, how to build a business, how to live a peaceful life, mindset, self doubt, self-care for women

you know the wildest thing about doing “big” things or making “lofty” moves or decisions…? we’re all excited about them and then we excitedly tell someone else about them and maybe they’re wildly excited about our ideas (like my dad always has been. thanks, Dad.) but more often than not they’ve already got a few reasons it won’t work, is scary, not a good idea, etc. i feel like people are so lost in their own self doubt that when we come to them with some kind of dream that they’re scared to dream for themselves, it all falls flat as they project their insecurities onto our joy.

i’ve had some big bold ideas in the last few years. it started with my photography company i started about 10 years ago in Michigan, then music when i moved to Tennessee in August 2019. some people were excited. lots were apprehensive. one quote that stands out to me the most — “good luck being a small fish in a big pond.” thank you… truly, i appreciate the sentiment.

then, as i’ve become a wife and stepmom, i’ve felt pulled in a number of new directions, none of which i could have foreseen, but also not without their share of criticisms. i’ve always been entrepreneurial, i guess you could say, trying to think of ways to be my own boss… i’ve had a good handful of questionable bosses in the past, and maybe that’s helped steer me into carving my own path. maybe that resonates with you, maybe it doesn’t… but judging by the number of nay sayers i’ve encountered with my big dreams, i think it’s safe to say the majority of people aren’t really dreaming these days. and that makes me sad. what do we gain by expecting the worst? what actual real benefit is there to assuming failure?

i wish someone would have just told me “hey Sarah, you know, this dreaming thing isn’t really the norm. so. keep doing it. but don’t necessarily expect many rounds of applause. until it works, that is…”

here’s a few other things i’ve learned along these lines. stuff that helps me defy the odds and make more out of these dreams than the nay sayers and the non-believers:

1. You don’t have to be weird or whatever — you just have to be real (even though i am a bit weird)

I build things by sharing what works for me, not “pushing” or “convincing”. People buy in when they trust, not when you’re rehearsed, fake, or scripted.

2. It’s more about consistency than charisma

You don’t need to be the loudest or flashiest—you just need to show up. And pro tip: find yourself a comp plan that rewards that.

3. The hardest part isn’t starting—it’s staying when no one claps

No one tells you about the “awkward middle,” when you’ve started but haven’t arrived. But that’s where the grit grows. That’s when you repeatedly remind yourself the reasons you started and let that be your fuel over the assurance or validation of anyone else.

4. You get out what you put in

It’s not magic. It’s not a quick fix. It never was — I’m not sure how we get so sold on this idea of overnight success… But when I treat this like a real job? It pays like one.

5. You’ll grow more than you earn—and that’s the wildest part

Personal growth often comes before paycheck growth. Every version of me that’s been scared, skeptical, or insecure has had to find reassurance and reasons to keep going. Those doubts have to die so I can stay focused on the reasons I’m growing these things in the first place.

i’m certainly not here to convince you — there’s not a single thing i’m still doing today that i was coerced into doing. but if you’ve ever watched anything i’m doing and thought, “could i?” or “how does she do that??” — i’d love to show you what i’ve learned. no pressure, no pitch. just a conversation i wish someone would’ve had with me.

xo,

Sarah

why you have to do the thing

no one likes to be told what to do, but i’m telling you… you have to do the thing.

you know… that thing that won’t leave you alone. that thing that when you think about doing it, you get all sweaty and light up a little but then tell yourself all the 100 made up reasons in your head that you can’t do it, shouldn’t do it, everyone will make fun of you for it, etc.

i can rattle off all of these because i’ve said them to myself hundreds of times… but the fact still remains… you have to do the thing. because it’s not going to just magically leave you alone. it’s going to keep annoying the crap out of you until you get over the fear and take the leap.

here’s the thing you don’t understand about it… you don’t have to know why. you don’t have to know where it’s going. you don’t have to know what it looks like. you have to trust that the Author of this whole thing knows better than you do… but He can’t steer a parked car. so what you’re gonna have to first is move…

it doesn’t have to look good. it doesn’t have to be perfect. you don’t have to be ready. none of those things are qualifications for moving… you simply need to move.

do the thing. do it messy. scared. fearful. confused. doubts intact. feeling like you’re not good enough or cool enough or smart enough… whatever. your action will put all of those lies to bed. because this thing has been pestering you for so long, there are things that are bursting at the seams to happen…. waiting for you to just do one simple stupid little movement. then all the next steps can finally start falling into place… i bet they won’t wait long. they’re tired of waiting on you.

i do this with music still sometimes. i do this with my business. social media. whatever. i’ll be dreaming of something in a very “wouldn’t that be cool” kind of way, but before i can even get the good thoughts out of my brain, here comes Mrs Doubt throwing fire all over my dreams, convincing me to turn around and not take the action.

then i try to convince myself that i don’t know what to do. Chief Lie of All The Lies, right there. i always at least know of one small thing that i can do that moves the needle. we’re not looking for home runs here… although i’m pretty good at convincing myself that it’s a home run or bust… that’s just my competitive nature. you just have to move the needle. you just have to breathe a little life on the thing and the next steps will almost take care of themselves.

last thing that’s required is patience… but still taking action while practicing patience. sometimes the waiting is the hardest part, just like Tom Petty always told us, but the last thing you actually want to do is sit on your hands in these moments. an object in motion stays in motion and an object at rest stays at rest. if you had momentum going a little, don’t kill it. it took you long enough to move in the first place. don’t quit.

i’m telling you, even if the next action you see in your mind doesn’t seem to make sense, take it and find out. if it’s not 100 percent amazingly spot on, at least you’re still in motion and can pivot. isn’t it easier to turn something that’s already moving than something that’s completely sitting still? haven’t we been over this…?

anyway… these were just some quick thoughts i wanted to jot down and hit “send” before i forgot about them. i’m not ever writing these things with extra status of having figured anything out. these are always things i’m learning too. same as you. i’m just typing it instead of keeping it in my brain.

hope you’re having the best day, week, and month you could possibly be having.

♥, SF

new year, better me

i saw this saying the other day somewhere in social media land and it resonated with me a whole lot. it’s not a new me. it’s a better me. a stronger me, a me with better habits, a more faithful me, a more grounded me, a more surrendered me… a clearer vision, more boldness, more prayer, and more action.

what does a new year do for you? does it make you anxious? excited? does it spring you into action or hold you in place? does it pump you up or grieve you? do you find yourself looking forward or backward?

pro tip – as much as it’s possible, try not to look back. you’re not headed there. you have to find a way to get a forward-oriented direction.

this year, God gave me the word “go” as my 2025 “theme” so to speak. i had it on my to-do list to make a vision board. honestly, i made one for the first time last year and i’m not sure i’ll do it again. i do have a master plan i will be creating that guides me monthly and quarterly, but i’m not sure about the vision board concept. i know that might sound weird – i know they say visualization is key. we’ll see if i create one or not — check back with me in a week or so and ask me if i ever ended up doing it. haha

i was on a call with my mastermind group and we were talking about words for the year — when it came to be my turn, i honestly didn’t feel like i had a word at first, but i was encouraged to just let the first word the came to mind, come forward and have weight. it was “go.” when i said it out loud, my mentor said, “yes, Sarah. the word i felt and heard for you was ‘execute’.” that’s what “go” means for me this year – this is the year i take bold action, bolder than before, more grounded, steadfast, rooted action. this is the year that i move, create, and trust that i’ve got everything i need to create the visions and dreams placed inside of me. i’m lacking nothing. i need no permission, special skills, or special abilities. i’ve got what i need and it’s time to go.

if it serves you to think that a new year must mean a new you, then by all means, go with that, but i would also love to encourage you to not feel the need to buy into that. you don’t have to be a new you. maybe you just need to be a more focused you, a more disciplined you, a you with better habits than last year, a you that doesn’t listen to fear or that inner critic as much. a you that gives up the excuses and does the dang thing. a you that doesn’t listen to the judgments and nay-saying of others as much. a you that doesn’t put stock in your limiting beliefs and those thoughts that keep holding you back. maybe you just need a better morning routine. maybe you just need better friends. maybe it’s better boundaries. nothing inherently new – just better. don’t put so much pressure on yourself to be this new shiny creation – you were fearfully and wonderfully made. no need to reinvent the wheel. maybe just a couple improvements here or there is all that’s in your way.

i don’t know if that helps you at all today, but i hope it does. i don’t know who it’s for… maybe it’s you. maybe you just need permission to shed the weight of the expectations, whether outer or inner, and just be free to still be you, and maybe your 2.0 version isn’t as heavy as you’re making it. maybe what actually needs to happen is less… less expectations, less self-judgment, less demand to live up to this proverbial hype… and permission to just be. be exactly what and who you were created to be, not what you think will satisfy some undefined standard this world told you to try and live up to.

i wish you the best in everything. happiness, love, life, family, fulfillment… and oftentimes we think that means we need more, when really, we actually need less. maybe less is more is truly what makes more better.

♥

what i tell myself

no fluff to start this blog, because it’s worth just jumping in. there’s no way to count the number of false things i’ve told myself in this life — stories, lies, opinions… way too many. and that’s not the punchline. that’s not the worst part. the worst part is when i believe them. and that i’m not alone.

it’s been so heavy on my heart this week the absolute number of people that are in this boat. truth is it’s not one that’s floating. it’s a sinking ship. one that we’re apparently willing to drown on. you need to get off the boat. you need to take a leap and get off of the ride. get. off. the. ride.

how many times are we going to wake up and say “man, i wish this looked different,” or, “wouldn’t it be nice if…” but do nothing about it? make absolutely zero effort to walk in that direction. we live in a wild world, but we still don’t live in a world generous enough to just give that vision to us without movement on our part. no matter how crazy it gets out there, i doubt it’ll ever be that philanthropic.

my heart breaks for every single person that wants different, can see different, and chooses a comfortable misery instead of putting forth a 1% better effort to improve their situation. i think you’re making it harder than it is. i think you think you have to have it perfectly figured out. let me be the one that takes your hand and assures you that you’re sorely mistaken. there’s no demand of perfection, you just have to give, try, believe, and let the discouraging thoughts rattling around in your head take a long walk off a short pier. success isn’t the person who gets it all right on the first try. it’s the person that gets it wrong three or four times, then gets it right, and learns a few good lessons along the way. be willing to be wrong. be willing to screw it up.

every day, there are probably thousands of people looking for ways to change their lives… and too many of them see a possibility and write it off immediately for lack of self belief or faith that there’s any reason any of that would ever come true. maybe i’m making this up, and maybe you actually know the reason, so what is it?

let me tell you about lack of self-belief. lack of self-belief is a girl who at the age of seven was abused by her mother. and that’s just the earliest memories. maybe it was earlier. the divorce happened when she was five. her dad started to see the abuse so he started fighting for custody. you would think that battle would have been kind of cut and dry. it’s a pretty simple story when alcohol is involved. but it wasn’t. not at all. the custody battle went on for five years. five long years. multiple attempts. multiple failures. multiple reasons to believe that maybe this is just “how it is” and reasons to give up completely. but the verdict was finally turned.

lack of self-belief is being kicked out of your house by a mother who’s “done fighting” for you, won’t get sober, and thinks the answer is abandoning ship instead of getting clean. lack of self-belief is believing every single story that a teenager creates about herself in the aftermath of this kind of disaster… who’s even considered ending life altogether… and is somehow still here, for some reason.

you see… i am you. i was you. i’ve wanted to quit more times than i can count. but it’s just ultimately not the answer. it’s not the story. it’s not where this plot twists. there’s more to the story. but i realized that it was absolutely, 100% never going to change unless i did. the legacy didn’t magically change. God literally picked me up with own His holy version of the jaws of life and said, “nope, you can’t have this one.”

so… i don’t say “get up, let’s go,” in vain. i don’t say it from a place of unknowing. i know how it feels. i know what it’s like. i know every debilitating detail of a million pounds of anxiety and depression weighing down on you, convincing you there’s no possibility of movement or improvement. and it’s all a lie. it’s an illusion. and the power you get to walk in when you defy every single negative thought that plagues your brain is absolutely indescribable.

permanent? no. cured? not entirely. but the voices weaken. they quiet. they settle. they lose power. they lose steam. the trick is not giving them the ammo or the focus they’re craving. ever tried not thinking of an apple when someone tells you not to think about an apple? your brain doesn’t work in negatives. this gives you the power. you shift your focus, you shift your energy, and the things that try to hold you down lose their grip on your life.

i could literally write about this for 600 more paragraphs… i won’t do that. just know you’re more powerful than you think. braver than you know. and meant for more than you can imagine.

i’d love to help you if i can. if any of these words are helpful, i’m honored to have written them. maybe there’s a leap you can take that would hold your feet to the fire and start this train moving in the right direction. i’m here for the encouragement, if that’s useful to you. <3 do something. move. you’re not a tree. join me. come be in the spaces i like to hang out that help me keep this kind of belief and fire. dark can’t drive out dark – only light can do that.